Welcome to Bubba Jaan! A curated, purpose-driven kids' boutique where every product tells a story of inclusion, heritage, and global connection. We believe children’s first toys, books, and clothes should reflect the beautiful diversity of our world while empowering families and artisans worldwide.

Our Mission
We partner with Fair Trade artisans, Asian-owned businesses, Women-owned businesses, Black-owned businesses, and Ethical creators to offer:

✔ Culturally rich books that spotlight underrepresented voices
✔ Educational toys made from non-toxic, eco-friendly materials that celebrate global traditions, fostering creativity while respecting people and the planet.
✔ Clothing that teach kids about world cultures and current events through designs that matter.

Why We Do It
Research shows that early exposure to diverse perspectives builds empathy, self-worth, and curiosity. That’s why every item we select:
✔ Challenges stereotypes
✔ Supports ethical production
✔ Sparks meaningful conversations about identity and community

Our Promise
✔ Quality & Safety: Rigorous vetting for child-friendly materials
✔ Representation Matters: 80% of our suppliers are minority-owned
✔ Community Impact: We are donating £2 per Hope for tomorrow t-shirt to MATW Project Charity

Join us in raising a generation that sees diversity as strength. Explore consciously, play intentionally.

Lots of love,

Founder of Bubba Jaan

Afiqah Raihana Mazlan